To grow your personal brand, you need build trust as an expert in your field or industry. Here’s how you as an employee advocate can get the most value and success out of Twitter in 2018.
Your role as an employee advocate is about amplifying your company’s brand using the power of your own social media channels. Your personal brand is important too, knowing what moves to make and where will help you nurture it. By the end of 2018, your role as an advocate should see your social network increase exponentially and also, empower you as a trusted source of information to your followers – whether you’re a salesperson, designer, content writer or any role.
Twitter remains one of the biggest social channels in 2018. With over 330 million monthly users, it is still the place to make connections quickly and bond with complete strangers over just about any subject. Success in Twitter is about mastering the art of online conversation, which is what makes it such an awesome tool for building your personal brand.
Using the techniques that we’re about to share, you can join just about any conversation with people who are likely to recognise and even share your passion for what you do. Twitter networks can grow fast, while your tweets can offer you maximum exposure with little effort. In terms of value for your energy, Twitter is one of the best platforms.
So, if you haven’t set up a Twitter account yet, go do that. Then come back and dive right into these 3 awesome tips for employee advocates looking to rock their Twitter game in 2018.
Tip 1: Hashtags are the quickest way to find the right people for your content
Twitter pretty much invented the hashtag in the way we understand and use it today. What a massively important invention it was too. This tip works on two levels, as it’s about making sure your content reaches the right people, and also allowing you to find the right people to reach out to.
From a sharing perspective, hash-tagging is important but still isn’t fully adopted by so many people – only 75% of users actually use them. Adding the right hashtags to your post helps it find the right audience where it will likely get the most engagement. Users can search for content based on these hashtags, but also, Twitter has a permanent module listing the top trending hashtags every day.
You should add appropriate hashtags to your content to boost engagement on your posts. Don’t be too broad either. Let’s imagine you work for Nike as a product manager for basketball shoes. When you post about your product, a hashtag like #nikebasketball will reach a much more targeted audience than simply tagging #nike. Nike have thousands of different products and someone with an interest in golf clubs is less likely to engage with your tweet.
So, if a hashtag essentially represents a ‘conversation’ to which you can push content, how else can they help?
Tip 2: Use hashtags to help you listen and learn
You can flip it around and use hashtags to find the right people too. These can be potential leads for your company or even existing customers (so it works whether you’re in sales, marketing or even development). Once you’ve found the conversation you're looking for, you can learn so much about what people are saying about this specific topic.
This is hugely worthwhile to you because it will give you insight into what sorts of questions people are asking, what they’re discussing and what feedback they’re giving to others about that topic. Customers are especially vocal about reviewing products or services on Twitter, this might even be about you or your competitors.
Depending on which department you’re in, you can use this information to your benefit. If you’re a marketer, it’s to create better targeted content. If you’re a salesperson you can follow users who you think can be converted into leads. If you’re a product developer, a Twitter conversation can be like the world’s largest focus group of honest opinions (people can be very honest on Twitter) and it’s free!
The more you listen socially, the more you’ll learn. The more you learn as an advocate, the better you’ll become at it.
Tip 3: Hashtags again! They can also help you meet the right people
We touched on this point briefly in Tip 2, Twitter can allow you to listen to the right people to benefit your role in your company as well as an advocate. You can take that even further by reaching out and engaging the right people within these conversations.
When you see somebody asking for advice or for a review of a product, that’s your opportunity to step in and demonstrate value. Offer them a piece of relevant content that your company has published or simply answer their question for them. Better still, invite them to DM (direct message) you for more information about how you can help them. Not only have you displayed value, everyone in this Twitter conversation has witnessed you deliver it. They’ll subsequently be more likely to see you as a trusted information source in the future.
The best thing about Twitter is that all conversations can start out in the open, you can literally engage with anyone. If that person happens to be the purchasing manager for a retail company that you’re trying to sell to, then you’ve just earned yourself a lead by being an awesome advocate!
Building your personal brand takes time but on Twitter especially, small actions can go a long way. Learn to love the hashtag for the incredible tool it is and remain consistently active. Before you know it, your role as an employee advocate will improve your chances of personal success in the future.