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Social Media, Marketing

[Infographic] The story of LinkedIn in 2017

Written by: Alex Rogers
Posted on: 04 Dec, 2017

What's been happening at LinkedIn in 2017? Find out all you need to know with our latest infographic, with 5 numbers that will tell the story...

In 2016 LinkedIn and Microsoft signed an agreement, which effectively meant that the computer tech giants had acquired the social channel for somewhere in the region of $26 billion. Naturally we would love to have included a number with that sort of weight in our statistical roundup for 2017 but it happened just too soon... selfish.

You might also like this infographic on the benefits of social media and sales

However, that's not to say that 2017 hasn't been a bumper year for big figures at LinkedIn, as we'll shortly show you. Take for example the milestone of breaking the 500 million user threshold, that's up from around 100 million in 2015. With such incredible growth, LinkedIn has come a long way from its humble origins as a channel primarily for recruitment, although it does still advertise around 3 million active job listings.

What does this all mean not just for LinkedIn but for your business also? For social sellers and B2B businesses, it should mean a lot. The average CEO has over 900 connections and you can't tell us all of those connections are just friends, social media channels are shaping businesses more than ever before.

With the help of some useful figures from Omnicore, we've compiled our top five stats to tell the story of LinkedIn in 2017.

 

LinkedIN 2017 Infographic - DSMN8.png

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