Discover the essential 5 facts you need to know about creating and managing your B2B buyer personas with this infographic.
Successful marketers and salespeople all know about buyer personas, although to most people they're still a relatively new concept. Don't worry if you've not yet established your 'Who?' before setting out your marketing and sales strategy, as creating a buyer persona can be a fun and hugely rewarding exercise.
To clarify what a buyer persona is, I like to use this brief definition from HubSpot - "A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers."
It needn't be anymore complicated than that. Don't be fooled by its simplicity however, as having a well atuned persona of your ideal buyer can be a vital tool to exceeding your sales quota again and again. Think of it as a compass for your marketing efforts and as a map for your sales team. With the right persona, marketers can test assumptions and optimise their content to give leads the best possible experience. With this established, they can almost directly point out where the sales team should go and how.
In this infographic we've pooled together some amazing insight from a 2017 study conducted by Salesforce on B2B Buyer Personas. Follow their advice and start creating your ideal customer today, give them names too and hobbies! The more real you can make them, the more vital they can be to your marketing and sales efforts.